A
Brand design systemArinola Fashion & BeautyEdition 01 · 2026
African style, timeless elegance
The language
of Arinola.
The principles, assets, and tools behind a distinct expression of fashion and beauty—made to keep every Arinola moment thoughtful, elegant, and unmistakably ours.
01 — Identity
Our logo
A considered collection of brand signatures for every scale and setting. Preserve their proportions, colours, and surrounding space in every application.
Keep it unmistakably Arinola.
Never stretch, recolour, rotate, or add effects to the logo.
02 — Colour
A rich, warm palette
Viva Magenta anchors the identity while gold and champagne introduce warmth. Ivory and charcoal gray create an elegant, editorial foundation.
Primary01
Arinola Magenta
Signatures, headlines, and primary brand moments
Secondary02
Royal Gold
Details, highlights, and premium accents
Canvas03
Soft Ivory
Editorial backgrounds and generous neutral space
Foundation04
Charcoal Gray
Long-form text, contrast, and dark surfaces
Accent05
Champagne
Soft highlights, borders, and secondary details
Interface palette
Signals with character
Functional colours borrow the warmth and restraint of the core palette. Always pair colour with a label or icon—never rely on colour alone to communicate status.
Success
Botanical oliveConfirmations and completed states
Warning
Antique ochreCautions and attention states
Error
Claret redErrors and destructive actions
03 — Typography
Poise meets precision
Saol Display gives the brand its expressive, editorial voice. Sailec brings clarity and composure to everything that supports it.
Display typeface01
Aa
Saol Display
Regular 400Headlines & statementsTTF
Utility typeface02
Aa
Sailec
Regular 400Body copy & interfaceOTF
Type scale
One clear rhythm
Use generous display type sparingly, then let a restrained body scale carry the detail. Sizes are shown in pixels at the default browser setting.
Display
72 / 72 · 4.5rem
Campaign headlines
Beauty, considered.
Heading 01
48 / 52 · 3rem
Page titles
A signature of your own
Heading 02
36 / 40 · 2.25rem
Section titles
Made to be remembered
Heading 03
30 / 36 · 1.875rem
Subsections
Modern heirlooms
Lead
18 / 28 · 1.125rem
Introductions
An elevated expression of fashion, beauty, and everyday ritual.
Body
16 / 26 · 1rem
General reading
Every detail is designed with intention, balancing timeless elegance with a distinctly modern point of view.
Caption
12 / 16 · 0.75rem
Labels and metadata
ARINOLA FASHION & BEAUTY — LAGOS
Character set
A—Z
Uppercase, lowercase, numerals & punctuation
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9 & @ £ $ € % ? !
Let contrast create the hierarchy.
Use Saol for short, expressive moments and Sailec wherever clarity and sustained reading matter.
04 — Applications
The identity in motion
From the first touchpoint to the smallest detail, every application carries the same sense of warmth, elegance, and intention.
01 — Packaging
The arrival
Rich magenta, satin handles, and restrained gold detailing turn every handover into a recognisable brand experience.
Retail · Packaging
02 — Lifestyle
Everyday ritual
A quiet brand moment designed for daily use.
03 — Merchandise
Signature headwear
Magenta and gold translated into an embroidered finish.
04 — Print
The correspondence suite
A complete stationery system for considered communication.
Consistency lives in the details.
Choose the appropriate logo configuration for the material, production method, and viewing distance.
05 — Guidelines
Keep it unmistakable
Consistency makes the identity recognisable. These resources bring every visual and verbal standard together in one place.
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Edition 01 · 2026
The complete standard
Arinola brand guidelines
The definitive reference for our identity, including strategy, logo usage, colour, typography, imagery, and brand voice.
PDF · 44.75 MB
Focus guide · 11.1 MB01
Logo usage
Clear space, minimum sizes, approved colourways, placement, and common mistakes—collected in one practical reference.
Quick reference
Before you publish
- Use only approved artwork from this library
- Maintain clear space and original proportions
- Choose combinations with sufficient contrast
- Keep typography consistent across touchpoints
Still unsure?
Let's protect the details together.
For approvals, custom applications, or questions not covered in the guide, speak with the brand team before publishing.